DESIGNER SPOTLIGHT : ALEXANDER WHITE

by ReedFashion.com - Sunday, February 26, 2017

Birth Name : Alexander White

Nationality : British

Established : 2014

Website : alexander-white.com
Twitter : @AlexanderWhite_
Instagram : @alexanderwhiteltd
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Biography

Alexander White

Founded in 2014, luxury shoe brand Alexander White offers chic and elegant shoes with a playful, youthful twist. Each shoe is designed in London and passionately handmade by skilled artisans on the outskirts of Florence, Italy. As a designer, Alexander is influenced by his surroundings, from architecture to antique jewellery, these influences are then interpreted in a modern and energetic way. The belief that a beautiful pair of shoes changes the way a woman presents herself to the world is what drives the design process and commitment to make women feel special.

Alexander White graduated from Edinburgh University with a degree in Design and Applied Arts. He went on to work at Erdem and Giles, before enrolling at Cordwainer’s College to study footwear design. Following his studies, he worked at Kurt Geiger. A chance meeting with Sandra Choi, who reviewed Alexander’s portfolio, is what prompted the designer to start his eponymous label. Since starting the label, Alexander has been nominated as one of the four footwear finalists at Altaroma & Vogue Italia’s WHO IS ON NEXT 2015.

Signature elements throughout his collections include embroidery and metallic materials, contrasting traditional design techniques with modern aesthetics to create truly unique shoes. This unique brand boasts an impressive celebrity fan base including Emma Watson, Carey Mulligan, Alicia Vikander, Sophie Grégoire Trudeau, Anna Kendrick, Nicole Scherzinger, Chanel Iman and Gemma Ward.

The brand is stocked internationally at some of the most exclusive retailers, including Barneys New York, Lane Crawford and Level Shoe District.

- scource "alexander-white.com"

Online Stockists

The Alexander White brand continues to grow globally since 2014. Barneys in USA is the exclusive stockist of the British brand, whilst Lane Crawford stocks numerous styles in Hong Kong. Other countries include Canada and Dubai. If you live outside these counties, the Alexander White website will ship globally.

Alexander White (UK - Global)
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Barneys (USA)
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Lane Crawford (Hong Kong)
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Level Shoe District (Dubai)
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The Room at Hudson's Bay (Canada)
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Press / Promotional Images

My Favourite Designs

Brianna

'Sensational style is celebrated in our flirtatious Brianna court shoes. These mesh pumps have been made in Italy and are embroidered with an ornate motif. Finished in silk, they feature a detachable ankle strap. 105mm heel'

Anna

'Crafted not only to look beautiful, but also to be comfortable. “Anna” is a timeless court shoe. Here in our “Fuchsia Burst” digitally-printed silk satin, she is perfect to add flair to any outfit.'

Fiza

Eva

'This elegant sandal in nude suede with thin ankle strap is a unique twist on a classic style. The ruffles on the toe, with lace detailing injects an element of fun and femininity. 105mm heel'

Celebrities

Alexander White designs have been worn by many celebrities. These include models, singers and actresses such as Kelly Rowland, Alicia Vikander, Carey Mulligan, Sophie Grégoire Trudeau, Emma Watson, Anna Kendrick, Chanel Iman, Nicole Scherzinger, Bella Thorne and Gemma Chan.

Cheryl

English singer 'Cheryl' (formerly Cheryl Cole) wore the Alexander White 'Aziza' in black and silver leather to the The X Factor results show on 19 October 2014 in England.

Zawe Ashton

English actress Zawe Ashton wore the Alexander White 'Alys' black nappa leather to the IWC Gala dinner in honour of the BFI at Battersea Evolution on October 7, 2014 in London, England.

My Thoughts on Alexander White

I had the pleasure to meet Alexander White in person at the London Fashion Week Festival on Thursday 23rd of February in The Store Studios, 180 Strand, London, England. His stall was very popular, customers regularly looking and buying his beautiful shoes which were on display.

I love the classic designs which look fantastic on women due to the feminine and classic styles which I love. During our conversation, it became very clear to me the passion Alexander has for his work, and expressed what luxury shoes mean to him. He stated 'luxury should be of the highest quality, made with the best possible materials available, whilst being stylish and comfortable'. This is evident due to his shoes being made in the same factory as Jimmy Choo and Chanel in Italy.

What I noticed about Alexander is that he has those fundamental qualities in fashion which date back more than 25 years ago. At the same event I attended a talk with British accessories designer Anya Hindmarch, which had the same qualities and vision 25 years ago when she first started her path in fashion. Craftsmanship and working directly with the craftsmen in Italy to produce the finest, well made items possible, along with a strong relationship between the factory and designer is of grave importance, thus providing shoes the customer can cherish and be proud of owning.

I asked Alexander to give me an insight into how he started his brand. After working with Kurt Geiger, he bumped into creative director of Jimmy Choo Sandra Choi on a flight to Hong Kong. As a true fan of Jimmy Choo, Alexander ran up to her and confessed his love for Sandra's designs. Sandra viewed some examples of Alexander's drawings, and gave him advice on his next career path, to either move and live in Asia and work for some of the biggest brands in across the continent or to start his own label. I am thankful he chose the later.

We also talked about his future plans for the brand, and how he intends to grow in the UK and abroad to go along with his strong following in Asia. Alexander's desires are to grow his social media platforms, producing more visible and regular content for his current fans, along with gaining interest from new ones. He hopes to have his shoes stocked with the UK online giants like Net-A-Porter, and departments stores, Harrods, Selfridges and Harvey Nichols. I believe he can achieve this, due to the great notable successes early in the brands existence.

Alexander's designs have found their way onto some of the most beautiful woman on the planet. These include American Victoria's Secret Angel Chanel Iman, and American singer, actress and television personality Nicole Scherzinger. With every season, the celebrity interest grows in Alexander's designs, and hopefully soon will be mentioned alongside household designer names such as Jimmy Choo and Christian Louboutin.

If you love classic, feminine, and amazing quality shoes, Alexander White is a designer you should have in mind. I love his 'Anna' and Brianna' styles, which can be worn all year round. I would highly recommend Alexander White, to all my readers, a designer passionate about shoes and engaging with his customers.

My Alexander White Pictures