DESIGNER SPOTLIGHT : LUCY CHOI
Birth Name : Lucy Yuk Ngan Choi
Birth Year : 1974
Birth Year : 1974
Nationality : British / Chinese
Established : 2012
Biography
Niece of Jimmy Choo, Lucy Choi’s family dynasty of shoemaking is evident in her beautifully crafted luxury footwear. With collections for day, evening, weekends, holidays and weddings, Lucy Choi believes in making shoe shopping fun and easy. Her shoes are rich in both texture and multidimensional design; comfortable yet statement-making.
Ironically, given it is she who has taken over the hallowed 18 Connaught Street, Lucy Choi was something of a family rebel and didn’t want to get into the shoe business.
She studied business before taking a job in sales but the pull of footwear eventually got to her and she joined London-based ballet flats specialist French Sole, where she stayed for 10 years.
Lucy Choi opened her flagship store in London last August, pioneering the next generation of luxury footwear and following in the footsteps of her uncle Jimmy Choo. The brand has combined this unique heritage, set of fashion credentials, and design expertise in order to launch an innovative shoe label that is at the same time extremely chic, comfortable and affordable. Inspired by a Rock ‘n’ Royal theme and the two Kates – the edgy and iconic Kate Moss and the elegant and classic Kate Middleton – Lucy Choi London shoes cater for all tastes and occasions, from the red carpet to chilling out on the beach in St Tropez. The brand seeks to create a ‘one stop shop’ for the consumer, and advocates that luxury should be accessible and affordable, without compromising on the 3 C’s: Comfort, Craftsmanship, and Character.
Lucy Choi London has recently been featured in publications including Vogue, Tatler, Brides, Hello, Grazia, Marie Claire, Stella Magazine, The Times, Financial Times How To Spend It, Woman & Home, You & Your Wedding, Wedding & many more, and has been worn by celebrities such as Darcey Bussell, Molly King, Chiara Ferragni and Cheryl Fernandez Versini.
Lucy Choi London’s UK stockists include Net-A-Porter, matchesfashion.com, Harvey Nichols nationwide, Fenwick of Bond Street, Wolf & Badger of Dover Street, Arnotts in Dublin, Anna Boutique, Question-Air Boutique and over 80 further high end boutiques across the UK. The collection is sold internationally at Harvey Nichols Dubai and Hong Kong, Saks Fifth Avenue Dubai, and boutiques in Dublin, Italy, Belgium, Singapore and the Middle East. The full collection is also available to purchase from the Lucy Choi London flagship store in Connaught Village, London
She studied business before taking a job in sales but the pull of footwear eventually got to her and she joined London-based ballet flats specialist French Sole, where she stayed for 10 years.
Lucy Choi opened her flagship store in London last August, pioneering the next generation of luxury footwear and following in the footsteps of her uncle Jimmy Choo. The brand has combined this unique heritage, set of fashion credentials, and design expertise in order to launch an innovative shoe label that is at the same time extremely chic, comfortable and affordable. Inspired by a Rock ‘n’ Royal theme and the two Kates – the edgy and iconic Kate Moss and the elegant and classic Kate Middleton – Lucy Choi London shoes cater for all tastes and occasions, from the red carpet to chilling out on the beach in St Tropez. The brand seeks to create a ‘one stop shop’ for the consumer, and advocates that luxury should be accessible and affordable, without compromising on the 3 C’s: Comfort, Craftsmanship, and Character.
Lucy Choi London has recently been featured in publications including Vogue, Tatler, Brides, Hello, Grazia, Marie Claire, Stella Magazine, The Times, Financial Times How To Spend It, Woman & Home, You & Your Wedding, Wedding & many more, and has been worn by celebrities such as Darcey Bussell, Molly King, Chiara Ferragni and Cheryl Fernandez Versini.
Lucy Choi London’s UK stockists include Net-A-Porter, matchesfashion.com, Harvey Nichols nationwide, Fenwick of Bond Street, Wolf & Badger of Dover Street, Arnotts in Dublin, Anna Boutique, Question-Air Boutique and over 80 further high end boutiques across the UK. The collection is sold internationally at Harvey Nichols Dubai and Hong Kong, Saks Fifth Avenue Dubai, and boutiques in Dublin, Italy, Belgium, Singapore and the Middle East. The full collection is also available to purchase from the Lucy Choi London flagship store in Connaught Village, London
- scources "LondonFashionWeekend.com", "wgsn.com" "HarveyNichols.com"
Video Interview
Video Interview
Video The Brand
Stores
Lucy Choi opened her first retail store in London, which opened in August 2015. Lucy Choi shoes are stocked in around 80 outlets in the UK, and sold internationally at Harvey Nichols Dubai and Hong Kong and Saks Fifth Avenue Dubai. It is understood that Choi plans to open five additional stores by the end of 2016.
Press / Promotional Images
Iconic Designs
'Adelite'
A sexy stiletto with fabulous angles. This style will flatter your figure as well as your outfit. Available in glitzy blue, gold and black glitter or red croc, these are sure to turn heads. The perfect party shoe, this style has been carefully structured to offer comfort as well as ensuring attention from many admirers.
Dormer
These beautiful Dormer heels are exclusive for the Lucy Choi London Launch and are an essential for your winter wardrobe. Lucy wanted to combine an exciting mix of colours and patterns to create a versatile shoe that is simultaneously fun, playful, sexy, and, of course, comfortable and wearable throughout the season.
Rania
The black magic of the collection, the combination of the luxurious black velvet and navy patent with black criss-cross detailing is beyond stunning.
The Calaban is every inch the ultimate sexy rock-chick stiletto. With its bold choice of contrasting delicate lace with hardwearing gold studs and patent leather, this shoe has been designed for full effect! Team with skinny jeans for a laid back feel or a little black dress for extra impact.
Padstow
The Padstow boot features a black suede upper with cut out black spot mesh panels, a slim black patent high heel and a zip back fastening with a gold metal tab. Leather lined with a padded insole for enduring comfort the Lucy Choi Padstow boot are a great combo with a chic evening dress or for an edgy look team with black cropped pants.
Davy
These heels are our perfect party shoes. The mirrored gold patent leather will gleam and sparkle all night long. The straps guarantee that your feet will stay secure and comfortable, and the high heel assures that you will stand tall and feel confident. Fit for a modern princess, these shoes are girly and edgy all in one.
Celebrities
Lucy Choi designs have been worn by many British celebrities. These include models, Tv stars and singers such as; Cheryl Fernandez-Versini (formerly Cheryl Cole), Kimberley Walsh, Alicia Quarles, Jo Whiley, Darcey Bussel, Molly King, Sophie Anderton, Millie Mackintosh, and Rosie Fortescue.
Cheryl Fernandez-Versini
Cheryl Fernandez-Versini wore Lucy Choi Soho black croc-effect leather and Perspex pumps to a Radio 1 interview with Greg James shortly after marrying French husband Jean-Bernard.
Kimberley Walsh
Kimberley Walsh wore Lucy Choi Madeline pink leather pumps to a privately hosted dinner at London's 'The Soho Hotel' to celebrate her SS14 collection for Very.co.uk.
My Thoughts on Lucy Choi
Coming Soon.
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